Objective: Build meaningful connections with expectant moms, their families, and care team users by creating and executing tailored marketing strategies that drive acquisition, engagement, and retention for the Delfina Care product.

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About Us: Delfina provides a leading pregnancy care data platform to improve maternal and child health outcomes.

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‍About You: Delfina seeks a skilled senior marketing manager to lead its user marketing strategy and campaign execution. As Delfina’s Senior User Marketing Manager, you will develop and execute effective strategies to improve acquisition, engagement, and retention. You’ll also lead the planning, execution, and optimization of integrated marketing campaigns to reach, engage, and convert user audiences into Delfina champions and super users. The ideal candidate for this role is a strategic, user-"obsessed" marketer passionate about creating meaningful connections, has a knack for data-driven decision-making, and isn’t afraid of stepping out of their comfort zone. This role requires a combination of patient and healthcare provider marketing experience and may involve up to 20% travel.

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Responsibilities:

• Develop and execute user-centric marketing strategies to drive acquisition, engagement, and retention, including integrated campaigns and persona optimization through voice-of-user research.
• Plan, execute, and analyze user-facing conferences and events, collaborating on pre- and post-event campaigns and representing Delfina as needed.
• Create and manage user-focused content, including tutorials, videos, white papers, and sales enablement assets, while maintaining Delfina’s user testimonial library to optimize campaign effectiveness. 

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Qualifications: 

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• Bachelor’s degree in Marketing, Communications, or a related field.
• 8-10 years of experience in B2B or B2C user marketing, preferably in health/fem tech or a similar digital-first industry. A mix of audience experience is preferred.
• Proven ability to design and execute successful user-focused marketing campaigns.
• Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Strong understanding of data analytics, segmentation, and campaign optimization.
• Excellent project management, collaboration, and communication skills.
• Passion for healthcare innovation, women’s health, and improving health equity.

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We value that everyone at Delfina brings a unique background and perspective. Prospective applicants are encouraged to apply even if they do not meet 100% of the listed qualifications and are encouraged to use their resume and other application materials to demonstrate how their skills meet, or are equivalent to, the listed qualifications.

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Compensation: $125,000 - $150,000 per year 

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The base salary range for this full-time position in the United States represents a wide variety of factors, including location, skills, experience, education, and training. New hires who meet most of the qualifications above should expect to earn near the middle of the posted salary range. 

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Benefits: Medical/Dental/Vision benefits are provided as options for all full-time employees at Delfina. Additional company benefits include starter 401(k), flexible vacation PTO, mental health and sick leave, company holidays, bereavement, family and parental leave, and equity compensation options for eligible employees.

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Application process: Send the following materials to marketing-hiring@delfina.com with the subject line ‘Senior User Marketing Manager Application’: 

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• Resume or Curriculum Vitae (CV)
• Two writing samples

Application ‍Deadline for Best Consideration: February 14, 2025

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Delfina provides equal employment opportunities (EEO) without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy or family status, national origin, age, veteran or disability status.

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Note that Delfina does not sponsor or facilitate any U.S. work authorization.  All applicants must have unrestricted and independent authorization to work at Delfina. Delfina participates in the E-verify program to confirm employment authorization eligibility.

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